METODE SUPPLY CHAIN OPERATION REFERENCE (SCOR) DALAM MENGUKUR KINERJA RANTAI PASOK

In increasing competitive advantage at this time, companies must control their supply chain performance to remain optimal. PT. ABCXYZ is a company engaged in the food and beverage industry that produces powdered drinks, the main product produced is ginger powder drink. Analysis of the company's supply chain performance is measured using the Supply Chain Operation Reference (SCOR) method. This research is descriptive quantitative using case study research method. Interviews and direct observations were carried out for actual data collection. The results of measuring the performance of PT. ABCXYZ using the SCOR method is perfect order fulfillment by 88%, order fulfillment cycle time by 8 days, cost of goods sold by 41%, and cash to cash cycle time by 17 day

Supply Chain Conceptual Model in Logistic Operation Strategies for Best Practice Performance

Business actors, ranging from national to global levels, seek to capitalize on competitive advantages, and modern supply chains often adopt a globally distributed manufacturing system by outsourcing logistics processes to service providers. In the FMCG (Fast- Moving Consumer Goods) industry, companies must effectively control the supply chain through the establishment of a robust logistics and SCM (Supply Chain Management) management system. This study aims to analyze and describe an efficient logistics management model in the FMCG industry to enhance company performance. The research employs a qualitative descriptive method, utilizing a narrative literature study and conducting case studies on FMCG companies in Indonesia. The study’s findings demonstrate that building and implementing an effective logistics model, particularly through the integration of information technology, service quality, and communication, along with optimizing delivery methods, can significantly improve company performance in the FMCG industry. Moreover, the study highlights the impact of commitment and trust on loyalty, attitudes, and behavior concerning logistics management within the FMCG sector. Keywords: business, FMCG, logistics, operations management, supply chain managemen